La Mendola Debuts "Clothing for the Emancipated Man"

Clothing for the Emancipated Man collection by La Mendola at Hess's Department Store, 1968.If you were a fashion-forward tourist in Rome in the 1960’s, a must-stop was the La Mendola Boutique at the the top of the Spanish Steps at 16 Piazza della Trinita dei Monti.At La Mendola you didn’t purchase off the rack so much as design your own. The shop was a “try on everything” sort of establishment; when you found something that fitted you to a T, you were whisked into the back of the shop amidst an astounding array of Italian fabrics.